marketing and communications
Whether starting a new venture, in need of a promotional refresh or just need to concentrate on your business activities whilst the marketing is well looked after, ruca can offer marketing and communication support to your business, organisation, church or charity.
ruca is a creative and forward thinking marketing and communication consultancy service, providing plans, proposals, and producing results appropriate to your budget.
Based in Rochdale, we have a passion for successful communications at the right time to your target audience. We’ve found that getting here comes in a many creative, often fun ways!
Plan
An audit of your marketing tools and present options to mix with new tools for effective marketing.
Online
Website design, SEO, social media management, ecommerce, domain names,
hosting and emails.
Literature and Display
Leaflets, flyers, business cards, posters, brochures, pop up display, photography…and much more.
I’m Ruth Taylor and I run ruca. I come from a public relations and marketing management background, working for local government, Chamber of Commerce and a large FE College, but my venture into business started over 10 years ago.
Ruca offers marketing support to businesses, charities and not for profits. I write marketing plans to allow businesses to see which tools and campaigns are suitable for their situation, target and budget. This often brings up ideas that businesses haven’t thought about before and brings consistency in branding for on and offline communications.
Much of my work includes empowering non marketing staff in marketing techniques to promote their own business on a day to day basis. This sometimes requires mentoring and one to one coaching.
My top tips for small businesses include:
- Try to look at marketing in a strategic manner – how you want to enhance your business, what marketing suits your business and consider all the promotional tools available to you.
- Start small – test the water with new promotional methods first, then spend more time and money on the ways that work.
- There is something for every budget.
- Choose a marketing plan that will work for you, that will bring in the right amount of quality clients
- Choose your business’s message and be consistent with it. Have a message that reflects your business, both in your promotions and in person. (slogan, unique selling points)
- Use your social media business presence for proactive online networking.
- Deal with complaints professionally – and don’t worry – no one is perfect!
Help!
Whether just starting up in business, been running a while and driven into a promotional cul-
Plans, Strategies and Direction
We help you to take stock of your business’ strengths, to identify promotional gaps and look at new promotional opportunities.
We write expert market research reports and propose a marketing plan suitable to your business.
Creative and Design
We have plenty of experience in:
Branding -
Design -
Copy Writing -
Getting the message out
Choosing the right communication channels is vital for business reputation.
We can deliver:
Mailshots
Social media coverage
Websites and domain names
Newspaper and magazine articles
Search Engine Marketing
Leaflets, flyers and posters
Emails and online newsletters
Display materials
Business cards
The list is endless and will vary depending on your business, but we will work with you and your budget to create a great package.
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